Essential software tools for online business

Below is the best business and marketing software required to start and run an online business. This page will be updated regularly as my team and I continue to to make helpful tutorials regularly for YouTube as well as full length blog posts.

*Please note that affiliate links are used whenever possible. That means I may earn a commission from qualified purchases at no additional cost to you. You can help support the production of our free content through some of the links below.

Web Hosting


Best hosting for starting a blog. Beginner friendly, good hosting, good pricing and a free domain name.


One of the best web hosts I’ve used for launching an ecommerce website using WooCommerce and WordPress.

WPX Hosting

My current host. They are a managed WordPress host ideal for high traffic websites (not ideal if you’re just starting). They provide reliable hosting, great support and staging for design work.

Website Builders


Squarespace is a “do everything” website builder. You can build any type of website, sell products and do email marketing. A great alternative to WordPress.


The industry leading ecommerce website builder. Powerful and feature rich for creating high traffic online stores.

shopify logo

The Ghost CMS is the best option for any blogger who wants to build a subscription revenue source around their writing by using email marketing.

ghost cms orb


Conversion AI

This is an AI writing tool that helps myself and any writer I bring on to create quality content more quickly. A total game changer in my opinion and worth the price of entry.

Problogger Jobs

My go to spot for finding high quality writers for long term projects. You’ll need your own process to setup and manage writers.

Writer Access

A high quality, managed writing service for long term projects. Find great writers without needing your own onboarding process setup.

Email Marketing

Convert Kit

My preferred email service provider of choice. Advanced funnels, great looking landing pages and an incredibly helpful tagging feature.

convert kit logo



Low prices on domain names, low renewal rates, free WHOIS protection and good support. I use Namecheap for all my domains.



You’ll need Quickbooks as your business grows. It helps you manage your income, profit and loss and makes tax season stress free.

Keyword Research


They have the best backlink research tool. Useful for finding websites that link to your competitors.

SEM Rush

SEM Rush has the best competitive research. Find the content and keywords that are actually driving traffic to your competitors.


Great at telling you the search volume behind a keyword phrase so you can create content people are looking for. Has a one time price unlike SEM Rush and aHrefs.

Selling Digital Products


Website Creative Pro, my online course website is powered by Teachable. Good landing pages, cross sells, coupon codes, your own affiliate program and a great UX. Can sell ebooks, memberships and of course, online courses.

More? More!

This is a high level overview of what I suggest first looking at when making a purchase decision in each vertical. You can also take a look at my detailed blogging tools guide linked below: