Bluehost offers an excellent WordPress website builder using AI. Creating multiple design options off a simple text prompt, it’s now easier than ever to make a website with WordPress, AI and Bluehost.
I’ve used this tool to create multiple websites and while the finished website does need your personalization, you get a great framework and template to customize off of.
What is Bluehost AI?
Bluehost AI is an intelligent website creation tool that’s seamlessly integrated into Bluehost’s WordPress hosting plans, particularly their “WordPress Pro” and “WonderSuite” packages.
This isn’t just another generic website builder, it’s specifically designed to harness the full power of WordPress while eliminating the complexity that often intimidates newcomers.
When you sign up for a Bluehost shared hosting account, you automatically get access to this AI tool as part of your WordPress installation process.
The system guides you through creating a fully functional WordPress website using just a few simple prompts, then hands over complete control to you for customization.
The Bluehost AI Creation Process: Step by Step
So how does this AI tool work?
Initial Setup and Prompting
The magic begins right after you install WordPress on your Bluehost account. You’re presented with three choices:
- I’m following a tutorial
- Import a WordPress Site
- AI Site creator
The AI option promises to “create a site in seconds” with content and design generated by AI but fully customizable by you.
The beauty of Bluehost’s approach lies in its simplicity. When prompted to describe your website, I’ve found that two to three sentences work best. Longer descriptions tend to confuse the system and may cause loading issues.
For example, a simple prompt like “David’s Donuts – a bakery making a wide range of premium baked goods, coffee and donuts” provides enough information for the AI to work its magic.
Logo Integration
One thoughtful feature is the option to upload your existing logo during the setup process. If you already have a logo created through Canva or a graphic designer, you can incorporate it immediately.
If not, you can skip this step and add a logo later.
Skill Level Assessment
The system asks about your expertise level, which helps tailor the experience. Whether you’re a complete beginner or an expert user, the AI adjusts its approach accordingly, ensuring the final product matches your comfort level with website customization.
Bluehost
The #1 recommended web host from WordPress. Great introduction rates and a free domain name for the first year with purchase for your shared hosting account.
Sign up today and create your WordPress website.
The Results: Multiple Professional Design Options
What sets Bluehost AI apart is the quality and variety of its output. After processing your information (which takes impressively little time) the system generates three distinct design variations of your website.
This isn’t just three color schemes of the same layout; these are genuinely different approaches to presenting your content.
In my testing with the donut bakery example, all three generated designs looked outstanding. Each featured:
- Professional header navigation with well-positioned menu items
- Strategically placed call-to-action buttons
- High-quality, relevant imagery
- Compelling offer sections
- Thoughtful welcome messages
- Well-structured content areas ready for customization
The designs showcase different approaches to the same business concept. One might feature a prominent banner with discount codes, another might emphasize product galleries, and a third might focus on storytelling elements.
This variety ensures you’re not stuck with a single AI interpretation of your business and also provides you a solid framework to customize to your liking.
Customization and Flexibility
Preview and Selection
The preview system is intuitive and comprehensive. You can examine each design in detail, and if none of the three options perfectly matches your vision, you can simply click “regenerate” to create three entirely new designs.
This regeneration feature removes the frustration of being stuck with an AI’s first attempt and there is no limit to how many times you can redo a design.
Color Palette and Font Customization
Before finalizing your choice, you have the option to customize fundamental design elements like color palettes and fonts. This pre-launch customization ensures your website aligns with your brand identity from the moment it goes live.
Post-Launch Editing
Once you’ve selected and launched your design, the real power of Bluehost AI becomes apparent. You’re not locked into a proprietary system – you have full access to WordPress’s native editing capabilities through the Full Site Editor.
The Technical Foundation: Wonder Theme
Bluehost AI websites are built on the Wonder Theme, a modern WordPress theme specifically optimized for AI-generated sites. This theme provides several key advantages:
Full Site Editor Integration
The Wonder Theme fully supports WordPress’s Full Site Editor (FSE), introduced in WordPress 5.9+. This means you can edit not just page content, but also headers, footers, and template structures directly from the WordPress editor.
Performance Optimization
The theme is lightweight and optimized for speed, ensuring your AI-generated website loads quickly and performs well in Core Web Vitals assessments. This focus on performance is crucial for both user experience and SEO.
Block-Based Architecture
As a block theme, Wonder Theme leverages WordPress’s Gutenberg editor to its fullest potential. You can easily add, remove, and rearrange content blocks without needing to understand complex coding structures.
Editing Your AI-Generated Website
Multiple Editing Pathways
Bluehost provides several ways to edit your website after creation:
- Direct Homepage Editing: Click “Edit Your Site” to jump straight into editing your homepage
- Template-Based Editing: Access the full range of templates through Appearance > Editor
- Page-Specific Editing: Edit individual pages through the standard WordPress dashboard
Template Management
The Full Site Editor gives you control over various templates including:
- Homepage/Front page templates
- Single post templates
- Archive pages
- 404 error pages
- Navigation and footer templates
This template-based approach ensures consistency across your website while allowing for page-specific customizations.
Bluehost
The #1 recommended web host from WordPress. Great introduction rates and a free domain name for the first year with purchase for your shared hosting account.
Sign up today and create your WordPress website.
Who Should Use Bluehost AI?
Perfect for Beginners
If you’re new to WordPress or website creation in general, Bluehost AI eliminates the intimidation factor. You can have a professional-looking website running in minutes, then learn WordPress gradually as you customize and expand your site.
Ideal for small businesses
Small business owners who need a professional online presence but lack the budget for custom design will find Bluehost AI particularly valuable. The AI generates business-appropriate layouts with proper calls-to-action and professional imagery.
WordPress pros who want to build quickly
For entrepreneurs who need to get online quickly, Bluehost AI provides a massive time-saving advantage. Instead of spending weeks learning WordPress or hiring designers, you can have a functional website in minutes.
DIY bloggers and content creators
Content creators who want to focus on their writing and designing rather than technical setup will appreciate how Bluehost AI handles the heavy lifting of site structure and design.
The Bluehost AI Advantage
Quality Over Quantity
What impressed me most during testing was the consistently high quality of the generated designs. Unlike some AI tools that produce generic, template-like results, Bluehost AI creates websites that genuinely look custom and professional.
WordPress Native Experience
By building on WordPress rather than creating a proprietary system, Bluehost AI ensures you’re not locked into their ecosystem. You maintain full ownership and control of your website, with the ability to migrate to other hosts if needed.
No Learning Curve Compromise
The AI handles the complex initial setup, but you still have access to WordPress’s full feature set when you’re ready to expand. This approach respects both your current skill level and your potential for growth.
Limitations and Considerations
Content Generation Boundaries
While Bluehost AI excels at creating structure and design, it generates placeholder content rather than finished copy. You’ll still need to write your own compelling content, though the AI provides a solid foundation to build upon with everything in the correct spot from a technical standpoint.
Meaning the correct usage of H1 and H2 title tags, images sized correctly, good body font choice.
WordPress hosting dependency
In the past Bluehost offered a structured website builder, but they’ve not retired that option and offer this excellent AI website builder to their customers. So you’ll need to pay for a hosting account and setup WordPress on the backend.
But once you understand WordPress, this is a positive, not a negative.
Full site editor learning curve
For highly specialized websites requiring extensive custom functionality, you may still need additional plugins or custom development work beyond what the AI provides.
The full site editor (FSE) also has a bit of a learning curve to it if you’re brand new to WordPress.
My conclusion for the Bluehost AI WordPress website builder
The quality of the generated designs genuinely impressed me, they’re not just functional, but genuinely attractive and professional.
For beginners, small businesses, and anyone who wants to get online quickly without sacrificing quality or future flexibility, Bluehost AI offers an exceptional solution with less stress and technical complexity.
Any questions or comments hit me up via the contact page.
Bluehost
The #1 recommended web host from WordPress. Great introduction rates and a free domain name for the first year with purchase for your shared hosting account.
Sign up today and create your WordPress website.
How I can help you. You're here, let's do this:
1. Website Review Your website may be clear and specific to you, but it may be really confusing to anyone who visits. That's where I come it, I'll give you actionalbe feedback to improve your site with my highly rated gig.2. My YouTube channel Helpful video tutorials showing you how to launch, grow and monetize your audience.
