When you register a domain name, you are required by ICANN to submit accurate personal information. That means your full legal name, address, email and phone number.
Without WHOIS protection all this information is publicly available to anyone who does a “WHOIS search.” With domain privacy on or WHOIS protection as it’s called, this personal information will be made private via proxy servers.
So when anyone does look up your domain name, they won’t be able to access any personal information, only what domain registrar your domain is registered with.
This is why domain privacy or WHOIS protection is so important and why I use and strongly recommend Namecheap for all your domain names.
Other web hosts and website builders upsell you on domain privacy, Namecheap you get it for free, forever on all your domain names.
Benefits of domain privacy
WHOIS protection is not optional in my opinion, here is why domain name privacy is important.
Identity Protection:
Domain registration requires personal details that become publicly accessible through WHOIS lookups. Without privacy protection, your name, address, phone number, and email are visible to anyone who searches your domain. This exposure creates vulnerability to identity theft and personal security risks.
Marketing Shield:
Public domain records attract unwanted attention from marketers, spammers, and fraudsters who systematically scan WHOIS databases for contact information. New domain registrations are particularly targeted, often resulting in immediate unsolicited outreach attempts for SEO services, web development, and various marketing schemes.
Spam Reduction:
Privacy protection replaces your actual email address with a proxy email in WHOIS records, significantly reducing spam and phishing attempts. This barrier prevents malicious actors from obtaining your primary email address and using it for fraudulent communications designed to steal credentials or sensitive information.
Information Control:
With privacy protection active, your personal data remains under your control rather than being freely distributed or potentially sold to third parties who harvest WHOIS information for commercial purposes.
How does domain privacy work technically speaking?
When you enable domain privacy, the registrar replaces your personal details in the WHOIS database with proxy or placeholder information.
This typically includes:
- A generic name (e.g., “Privacy Protection Service” or “Domain Privacy”).
- A proxy email address (e.g., a unique, anonymized email like contact@privacy-service.com).
- A physical address, often the registrar’s or a third-party privacy service’s address.
- A phone number, which may be a generic or forwarded number.
The proxy email address acts as an intermediary. Messages sent to this address are forwarded to the domain owner’s actual email, often with filtering to reduce spam or abuse.
The privacy service ensures that communications are relayed to the domain owner while keeping their identity hidden.