From the desk of David Utke
Subj: Making money hand over fist
MakingSenseofCents.com is a personal finance blog founded in 2011 by Michelle Schroeder-Gardner, a former financial analyst who turned her site into a full time income.
- Uses WordPress for the website content. Get your hosting at WPX.
- Designed with the Kadence Theme from a designer.
- The digital products are sold using Teachable.
- Email marketing is from Kit.
The website focuses on helping readers achieve financial freedom through practical advice on earning extra income, saving money, paying off debt, and pursuing a fulfilling lifestyle.

Features:
- Built with a custom design using a popular theme.
- Uses categories and sub categories to organize the content.
- Hubspot is powering the social share buttons found at the top and bottom of every blog post.
- Sidebar with a only a single call to action to join the email list.
- Well optimized for mobile.
- 700+ blog posts. This site has a lot of good, detailed content to dive into.
- Display ads are powered by Raptive.
Overview
This is an established blog that gets hundreds of thousands of visitors each month from various social channels and organic search. With a big email list and a ton of content, this blog shows you what is possible with consistent work, year after year.
The site makes money from sponsored content, affiliate marketing, display ads, and selling digital products through hosted at Teachable.
The sponsored content is interesting because not only does Michelle get paid to write a sponsored blog post, the company in question usually provides an affiliate to whatever product or service they are having her promote to her audience.
With over 700 pieces of content, this blog does quite well with organic traffic through helpful, personable content. Courses are sold via the email list and a link in the main menu.
Ad revenue and affiliate marketing become viable income sources due to the large amount of traffic this site sees.
Overall, this is a very lucrative and impressive blog capitalizing on various ways to earn money. From ad revenue, to affiliate offers, email marketing to paid products.
Till next time,
-David
Visit the site here: Making Sense of Cents.
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