Making Sense of Cents – A Lucrative Personal Finance Blog

David Utke •  Updated: February 22, 2025 •  Inspiration

From the desk of David Utke

Subj: Making money hand over fist


MakingSenseofCents.com is a personal finance blog founded in 2011 by Michelle Schroeder-Gardner, a former financial analyst who turned her site into a full time income.

The website focuses on helping readers achieve financial freedom through practical advice on earning extra income, saving money, paying off debt, and pursuing a fulfilling lifestyle.

Features:

Overview

This is an established blog that gets hundreds of thousands of visitors each month from various social channels and organic search. With a big email list and a ton of content, this blog shows you what is possible with consistent work, year after year.

The site makes money from sponsored content, affiliate marketing, display ads, and selling digital products through hosted at Teachable.

The sponsored content is interesting because not only does Michelle get paid to write a sponsored blog post, the company in question usually provides an affiliate to whatever product or service they are having her promote to her audience.

With over 700 pieces of content, this blog does quite well with organic traffic through helpful, personable content. Courses are sold via the email list and a link in the main menu.

Ad revenue and affiliate marketing become viable income sources due to the large amount of traffic this site sees.

Overall, this is a very lucrative and impressive blog capitalizing on various ways to earn money. From ad revenue, to affiliate offers, email marketing to paid products.

Till next time,

-David

Visit the site here: Making Sense of Cents.

Start Your Blog Today

How I can help you. You're here, let's do this:

1. Website Review Your website may be clear and specific to you, but it may be really confusing to anyone who visits. That's where I come it, I'll give you actionalbe feedback to improve your site with my highly rated gig.

2. My YouTube channel Helpful video tutorials showing you how to launch, grow and monetize your audience.