Sales, conversion and optimization, also known as CRO. Sounds fancy but fundamentally if you’re not making and offer and elegantly converting your subscribers and fans into customers you don’t have a business, you have a hobby.
There is nothing wrong with providing real value to your audience and being compensated well for it. Sales isn’t about being a cornball guru or pitchman, it’s about having the skills and systems in place to ask for the money in exchange for the value you provide.
Whether it’s a $15 membership offer or a $5,000 custom website, you must master the art of the close. Stop discounting yourself and charge what you’re worth.
ThriveCart: One time fee, high-converting checkout pages that reduce buying friction. Perfect for selling low ticket digital downloads (courses & ebooks, guides etc).
Lead Pages: Outstanding landing page builder. Create your landing pages with Lead Pages and link to Thrive Cart.
Stripe / PayPal: The “plumbing” of sales. You need these in order to accept credit cards.
$100M Offers (Alex Hormozi) – Essential for making what you sell so dang good, people legit feel stupid saying no.
Never Split the Difference (Chris Voss) – High-stakes negotiation tactics that work for freelancers and consultants – I suggest the Audible version of this.
The Ultimate Sales Letter (Dan Kennedy) – The masterclass in writing copy that actually triggers a purchase.
Spin Selling (Neil Rackham) – For those high-ticket service deals where you need to ask the right questions.
