Search engine optimization and generative engine optimization are how you earn organic, free traffic. Stop chasing stupid trends and start creating “best in class” content as I like to call it that gets found, shared and recommended.
Let’s face it, the old game of “10 blue links” is dying. If you only optimize only for Google’s front page, you are fighting for scraps. Creating “97 best Instagram bios” may get you some traffic, but is it high converting traffic that likes and wants to buy from you? No.
Modern discovery happens in four places: Local maps, AI-generated answers, social like X and Reddit and finally good old Google. Generative Engine Optimization (GEO) is how you persuade ChatGPT, Gemini, Grok and Perplexity to cite your work as the definitive source.
Building brand authority is why you must structure your content so machines can’t ignore you and local customers can’t miss you. Optimize for the algorithm, but build for the answer.
The Context Marketing Revolution (Mathew Sweezey) – Understanding how to show up in the “infinite media” era.
SEO 202x (Adam Clarke) – Since 2014, Adam has been updating this excellent book on SEO. Get this if you’re a total beginner to SEO.
RankMath: Using WordPress? This plugin is essential for “talking” to AI engines through it’s ability to create structured schema data.
UberSuggest – One time fee tool to optimize your content around ideas that people are actually looking for.
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