ChatGPT and other tools like Jasper AI are transforming the workflow of writers, content managers, and bloggers. These tools are tools to help you create content. With Google’s continued focus on E-E-A-T (the new “E” stands for experience), there will be no replacing quality writers writing from experience and expertise on a subject matter.
My go-to example is when you want to find out what the best cameras are for YouTube (as I make YouTube videos), you want content from someone with experience and experience. Not an AI that scrapes the internet from input from human beings.
With that said, you should still use AI writing tools. They are beneficial for creating content quickly. They finally even the proverbial playing field as they allow a solo content creator to produce a quality piece of content 2-5x a week without spending hours or money on expensive writers.
What is ChatGPT exactly?
ChatGPT (Generative Pre-trained Transformer) was created by OpenAI and launched in November 2022. Its current knowledge base is restricted to events that occurred up to 2021. The way the AI tool works is by way of text prompts.
You ask ChatGPT a question, and it generates a response. The beautiful and functional thing about ChatGPT is how you format your prompts. Depending on what you ask and how you ask it will dictate what type of response you get.
How to use ChatGPT for blogging
Unleash your creativity and teach ChatGPT with Reinforcement Learning through Human Feedback (RLHF) for conversations. Experimenting with different text prompts is part of training this AI.
From help with creative titles, content ideas, and keyword research for your website, to schema markups or custom coding solutions. You’ll be pretty surprised by how good ChatGPT is for a blogger.
Please be aware that an open-source Chrome extension called “WeChatGPT”WeChatGPT” that adds the most timely and pertinent web results, meaning your conversations are always up-to-date and precise. I personally would use plain old Chat GPT from the official website.
Anyways, let’s get to the best ChatGPT prompts for bloggers:
Rewrite text
rewrite the following:
Using the “rewrite” or even a “paraphrase” prompt allows you to paraphrase or rewrite a piece of content. You can of course expand on this and add in additional commands like “rewrite as a 5 year old” and so forth.
Return the main response
Return only the main response. Remove pre-text and post-text.
ChatGPT tends to be overly verbose in it’s response. So if you want it to get to the point by cutting out the preamble and conclusion then I find the “main response” prompt to be quite helpful.
Style dictation
Write at an 8th grade level. Use clear and simple language. Bias toward short sentences. Avoid jargon.
This is my go-to, basic style dictation prompt when I need a basic paragraph long answer to a question. You can obviously adjust this prompt to your liking. You can tell it to use long sentences and jargon. Use smart, sophisticated language and so forth.
Format response
Format your response using markdown. use heading, subheadings, bullet points, and bold to organize information.
This prompt is helpful because the output from ChatGPT is much more structured and easier to work with. It formats everything as a basic blog post. Not good enough to publish, but good enough as a framework to work with.
Give bullet points
Give bullet points, step by step process.
This prompt simply breaks down the output into a simple, but useful set of bullet points and/or a step by step process. Perfect if you’re writing a tutorial and want to know what you need to include.
Advertising copy
Use sentence fragments and figurative language. Write as a master of brevity would. frequently use short pithy sentences that pack a punch.
The output is basically an advertisement. Very helpful if you’re running Facebook ads and need a decent paragraph to get your inspirational side flowing.
General copywriting
Use persuasive tone, rhetorical questions and story telling to engage readers. Use metaphors, analogies and other literary devices to make points relatable and memorable.
Well written copy without the sales tone. Instead of giving a technical explanation, they AI will create content that tries to connect more emotionally to the reader through persuasive sentences and metaphors. Try it out.
Conversational tone
Write in a conversational, personable way as if you are explaining something to a friend. Use natural language and phrasing that a person would use in everyday conversation.
Causes Chat to answer any question in a normal way you would talk. This is not the default so if you need content with more of a casual tone, similar to how a person writes to be honest try it out.
Sophisticated business tone
Use simple language to convey complex ideas so that they are clear and easy to understand. Breakdown complex concepts into easy to understand frameworks and models. Provide actionable and practical takeaways.
This is better than the “style dictation” prompt in many business situations. It results in clear and easy prose that still has an element of sophistication. If you want smart writing that’s personable then this is your prompt.
Write like a PHD student
Use a formal and academic tone paired with sophisticated vocabulary and grammar. Provide a thorough and in-depth analysis of the subject matter. Explain complex scientific concepts in a clear and accessible way. Use examples from a variety of fileds such as psychology and cognitive science. Present counter-arguments and dissenting opinions in a balanced and objective way.
This base prompt has ChatGPT spouting out responses that require a high reading level for your end users. Here, the writing becomes formal, complex, and potentially backed by science. It will even critique counter-arguments for you.
Keyword research
Give 10 relevant, unique topics under the category of “domain names.”
This AI is excellent for finding useful keywords that you can then plug into Ubersuggest or aHrefs. I personally find that simply asking to give topics about a specific category to be a great starting point.
It will even explain the search intent behind the results.
You can also command the AI to dig deeper into a specific topic as well by using something like:
Give me 5 different keyword variations of item #10 that address a unique search intent
ChatGPT won’t tell you the search volume obviously, but it’s helpful for finding long tail keywords and formulating a plan to obtain topical relevance over a topic.
Create titles for blog posts and videos
Create a compelling, clickbait title for “how to create a website.”
Generate some great titles for blog posts and videos you post to YouTube. It’s incredibly helpful because some topics are just a bit boring where getting some creative titles can be a bit of a struggle. Not anymore with this useful prompt.
Generate a blog post outline
Generate an outline for a blog post on how to start a blog.
I like this prompt because it gives a high level overview about what topics should be covered in a specific piece of content you’re creating. Often times it suggests a topic that can be a stand-a-lone blog post or video or a topic that should be include where you’ll go “oh yea I forgot about that.”
Write meta descriptions
Write a meta description that is 150-156 characters for a page title “how to make money on twitch as a streamer.
I don’t particularly like or enjoy writing meta descriptions. With ChatGPT you can generate professional meta descriptions that need to be slightly customized and edited.
Proofread content
Proofread this:
Simple enough, this prompt will cause the AI to proofread and fix your content. The only slight issue is that it’s not going to highlight anything so you’ll need to go through the new, generate paragraph with care.
Generate code snippets
Write structured data for a tutorial markup. The name of the tutorial is how to create a website in 7 steps. Complete all the fields.
You can now create structured markup language at the click of a button, wild.
How do I hide xyz with CSS?
Chat will teach you how to code in CSS and accomplish specific things like hiding text or elements with CSS.
Give the regular expression to show who, what, where, when, how? These are the first words in the match.
You can easily create regex with ChatGPT. Very helpful!
Overall the coding features this AI provides is a massive game changer. Now when you have a basic question about HTML or CSS or something more advanced you can get a quality answer and a good starting point for solving your coding problem.
Plagiarism checker
Act as a plagiarism checker.
You can tell ChatGPT to “act as” almost anything you want. For blogging, asking it to check for plagiarism will have it scan content that’s been published and tell you if it’s original or not. I used my post about how to make money on Twitch as an example and it came back that it was plagiarised which is correct as I wrote it.
Branding and domain names
Write 5 clever, pity, creative domain names for a website about teaching English in Thailand.
Branding can be tough. Coming up with good domain names or brand names for products, books, courses and so forth is now made a easier with AI. The domain names and brand names are not good enough out of the proverbial box in my opinions, but they do provide a solid starting point.
Like always, you can ask the AI to give more brand name ideas like:
Give more brand ideas similar to #X
Social media promotion
Create a tweet about “8 ways to find your dream job.”
Yea, you can now easily create social media content with ChatGPT. My favorite is to ask it to generate a tweet about a specific topic. You can even tell it to make a tweet thread and it will:
Create a tweet thread about ‘8 ways to find your dream job.
Again, like always you’ll need to customize and edit the output yourself to make it unique.
Email newsletter broadcast
Write a 140-150 word newsletter about a new blog article called “the best free email marketing tools.”
Have a niche website where you want to craft a basic email newsletter funnel? What would have take hours, days or even months can now be cranked out in a day.
You can also request the AI to craft a follow up email to the previous one. In addition, don’t forget to leverage the other prompts to craft something compelling as well.
I used this prompt on my niche teaching website to create a simple 3 month email sequence where subscribers get 3 emails a week for 3 months. It took me just a few hours from start to finish to generate well over 20,000 words.
Find out things you don’t know you don’t know on a topic
What additional questions would someone seeking mastery of this topic ask?
This is helpful because it gives you insights into concepts, details and further questions you don’t know you don’t know (but should know). In short, it’s a verbose way of asking the AI to “teach me.”
Audit your content for on-page SEO quality
What is Google e-e-a-t?
I love this prompt because it primes the AI to answer what Google E-E-A-T is. Once you get your answer you can then ask the AI to evaluate your blog post or a competitors blog post based on e-e-a-t principles.
I typically follow up with:
Please evaluate the following article based on this criteria on a scale of 1-10: [Article URL]
Obviously you can change the scale to 1-5 or pass or fail. Whatever you think is best.
Write an product description
Write a compelling product description and product title for (product title). Please give three variations. One as a technical descriptions, one as a sales paragraph, one explaining the benefits of the product.
This prompt is excellent for both digital and physical products. You’ll have a wide range of results you can expand upon.
Summarize text, book or an article
Extract all relevant information and facts from (insert URL or book title) and summarize the text using heading and bullet points.
Sometimes when you’re researching an article you’re short on time. This prompt gives the TL:DR on pretty much any book, text or article you give it.
AIDA framework
Generate a (blog post, sales copy, product description) using the AIDA framework for an (product or service) that promises to deliver (benefits).”
It should look something like this: Please generate a sales pitch using the AIDA framework for an email design service that promises to deliver unlimited email designs in a 48 hours turnaround time.”
AIDA stands for attention, interest, desire, action and is a classic model for creating sales copy.
Amazon products
Please create an Amazon product description for (name of product). The key features of this product are (enter features) and the target audience is (enter your ideal customer).
This creates a good rough draft product description for Amazon.
Before and after bridge framework (BAB)
Create marketing copy using the BAB framework: Before, after, bridge.
The BAB framework is a classic marketing formula where you state before I was struggling with this specific issue, but after using product XYZ I have this tangible result.
Problem-Agitate-Solution (PAS framework)
Create marketing copy using the PAS framework: Problem, agitate, solution.
This helps you create sales copy by first establishing the readers problem, understanding their frustration (like you I’ve wasted hours searching for an answer) to then offering your product as a solution.
Facebook ads
Generate scroll-stopping headlines for your Facebook Ads to get prospects to click, and ultimately buy.
You can adjust this as needed, it helps create ad copy that’s customized for Facebook.
Create high converting copy for the “Primary Text” section of your Facebook ads.
The primary text section of a Facebook ad comes under the image. This in combination with the title helps you create a rough draft for Facebook ad copy.
Google Ads (headline and description)
Create high converting copy for the “Description” and “Headline” section a Google ad about:.
This helps you create high converting copy for the “description” and “headline” section of your Google Ads.
Features to benefits
What are the features to benefits for (product) that does (features):
This helps turn your your product features into specific benefits that compel the reader to take action.
Email subject lines
Write compelling email subject lines about (enter topic) that get readers to open.
Useful for your email marketing efforts.
Personalized Cold Emails
Write a cold email for (target audience) about (enter subject) that actually work and get responses.
Need to email someone important? Craft a compelling rough draft email.
Persuasive Bullet Points
Generate persuasive bullet points about (topic) to insert into landing pages, sales copy, emails, blog posts and more.
You can customize this as needed, but it’s a great way to get a quick list on the selling points of a product or topic.
Pros and cons
What are the most important pros and cons to know and understand about (enter product or service)
Easily come up with a list of the pros and cons for a product or service. This is also helpful because it will give you ideas on the content you need to write and expand on.
Google My Business
Create a high converting product description for a “Google my business” product.
Generate product descriptions for your Google My Business product listings that you can then easily adjust as needed.
Create a high converting product description for a “Google my business” offer post.
Generate offer details for your Google My Business offer posts.
Create a high converting product description for a “Google my business” event post.
Generate event details for your Google My Business event posts.
Create a high converting product description for a “Google my business” “what’s new” post.
Generate What’s New post updates for Google My Business.
Landing page
Generate a landing page that’s at least 2000 words long with content, include H1, H2s and H3s.
Like always, you can customize this prompt and build upon it. Maybe you want to focus on specific sales frameworks or there are specific paragraphs you want created. Add to this prompt as needed.
Repurpose
Repurpose this for (a Facebook post, LinkedIn post, meta description, promotional email, title, tweet, SEO focused version about a keyword, press release, list of related keywords).
You can easily repurpose content for different use cases, just tell your generative AI how to repurpose the content and for what platform.
Change tone
Please change the tone of this content to be (enter your expected output).
You can ask the AI to make your content more: Conversational, engaging, professional, friendly, smart, dumber, straightforward, witty, funny, weird and more.
Change length
Please change the length of this to be (longer, shorter, summarized).
A simple, yet effective prompt to expand, shorten or summarize any piece of content.
Translate
Translate the following into (enter language).
Easily translate any text into a different language.
Tiktok video captions
Create a helpful, fun Tiktok video caption with the best hashtags for a video about (enter video title).
Generate viral captions for your TikTok videos to help them rank better.
Pinterest Pin Title & Description
Create a title and description for a Pinterest Pin about (whatever your pin is about), please include (any relevant details).
YouTube
Create unique descriptions for Youtube on (enter topic) to help it rank well for (enter search phrase).
Simple enough, creating descriptions for YouTube is a bit time consuming, now it’s a lot easier.
Create a video intro script outline for the first 30 seconds about (enter topic) that will capture viewer attention and compel them to watch all the way through.
This prompt can help you script out your YouTube videos.
Write an engaging, click-worthy title for a YouTube video about (enter video topic).
Your titles are probably mediocre, with an AI tool you can create much better, more interesting titles.
Create a brainstorm of video topics about (enter topic) that are closely related.
You can have the AI create topics that are closely related, somewhat related, or topics that are the total opposite.
Unique selling point
What is the unique selling point about (enter product or service)?
This helps you understand how to create a clear statement that describes the benefits of your offer in a powerful, clear and specific way way.
ChatGPT writing prompts conclusion
That’s it for now, I hope you found these formulas and prompts helpful. Make sure to bookmark or save this page as my team and I will update it every few months with new content.
If you want to use a well structured, content writing tool then I suggest you checkout Jasper AI.
Jasper AI
The AI writing tool that helps myself and any writer I bring on to create quality content more quickly.
